Top F2P monetization challenges
Last year, mobile accounted for a staggering $41b of the total $91b generated by the entire games industry. Taking this huge hike in revenues into account, you’d assume that mobile game [...]
Why ads are killing game revenues…and 5 ways to stop it using SmartAds
Three things came out of the recent deltaDNA F2P in-game ad-serving survey, which struck home. Firstly, developers are getting more and more cautious about the way they implement their ads. [...]
Ad serving in games: 10 expert tips for monetization
If you’re monetizing a mobile F2P game, you’re probably using ad serving. While it can dramatically increase profits when used correctly, if used incorrectly, then engagement and retention [...]