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Lisa Paulson appointed as VP Client Services and Isaac Roseboom as Chief Product Officer at deltaDNA to help maintain responsive dialogues with developers

8th April 2019, Edinburgh and San Francisco: deltaDNA has added to its team of analytics and player marketing experts by appointing Lisa Paulson as VP Client Services and Isaac Roseboom as Chief Product Officer.

Lisa will be responsible for ensuring that a clear and responsive dialogue is maintained with deltaDNA’s increasing roster of publishers and developers in North America, which include Kongregate, Mobilityware and TakeTwo.

Paulson, who has previously worked as an external advisor to deltaDNA, has now joined the company’s San Francisco office. Paulson brings almost thirty years of sales, marketing and business development expertise to the role, gained through senior roles at major publishers including EA, Oberon and A+E Networks.

In addition, Isaac Roseboom moves from his previous position as Chief Strategy Officer to the newly created Chief Product Officer role. Roseboom will be responsible for the ongoing development and vision of deltaDNA’s market-leading game analytics platform, ensuring that the platform continually responds to the evolving demands of its global publisher and developer user base.

Both Paulson and Roseboom will report to deltaDNA CEO Mark Robinson, who said:

Having an open and responsive relationship with the publishers and developers who rely on our platform has always been vital to ensure that we continually develop features and services which respond to their evolving requirements.

As a result, we’re delighted to be welcoming Lisa to our US team, as her wealth of client relationship experience means our clients in North America are in great hands. Isaac’s appointment as our first Chief Product Officer will ensure that client feedback quickly translates into our platform vision.



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