In Game monetization, How-to guides

Player demographics are more varied now than ever before but they all share certain experiences. We’ve put together a step-by-step guide for using those ‘universals’ to your advantage in the daily effort to improve your retention.

Examining players at install, through onboarding, during maturity and even beyond churn(!), this guide tells you everything you need to know about what players are prone to feel at every stage of their in-game journey. It tells you what to do, both proactively and reactively, to make sure that they stick around.

Chapters in this guide include:

  • Session 1

  • Progression

  • Monetization

  • Rewards

  • Cross-promotion

After analyzing billions of players across thousands of titles, we’ve worked out what links everything together beneath the myriad differences. Catering to the universals is the only way to guarantee better retention – the number one priority for most developers. Sort out retention and all other KPIs will start moving in the right direction.

Jon Watts, Head of Content and Communications, deltaDNA

You can download your free guide here.



If you have any questions, about the contents of this piece or anything else, contact us at [email protected] and we’ll connect you to the relevant person.


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