In Ad Management, Company news, Games Analytics

We’re excited to announce a major extension of our platform with smartads – a new data-driven ad-management solution which combines intelligent player targeting with dynamic ad mediation to increase in-game ad revenues by around 300 percent.

Smartads achieves this by taking an innovative approach to in-game advertising, where the player experience is placed at the heart of the process. The addition of smartads to the deltaDNA platform provides developers with a holistic view of the entire game economy, for the first time in one environment, enabling them to balance in-app purchasing (IAP) and ad-serving with positive player experiences.

Drawing on deltaDNA’s powerful analytics toolset and rich event data, smartads ensures that each player gets the monetization experience they prefer by segmenting them into either ad responsive or IAP responsive groups.

Optimizing ad placement and relevancy

Smartads improves ad-serving in two ways. Firstly, developers can maximize effective cost per thousand impression (eCPM) income, as the platform predicts the value of each network and automatically cascades the mediation, based on the ad value, in real-time and at a user level. Secondly, developers can maximize impression density and fill-rates by using predictive modelling of player behaviors and player targeting to fully optimize ad relevancy.
Illustration demonstrating how deltaDNA's smartads service works


In-game advertising can be managed either in “Auto” mode, where smartads is optimized to target players and set ad density based on your game dynamics, or in “Custom” mode, where users have complete control over targeting.

With deltaDNA smartads, you can gain access to over 100 ad networks through one single custom SDK, eliminating the implementation and data reconciliation headaches associated with running SDKs from multiple ad networks. In addition, setting up advertising with smartads is easy, as ad parameters and placement of ads within the game can be set from within the deltaDNA campaign manager.

Why Smartads beats all other solutions for games

At deltaDNA we are truly independent, so we are focused on giving developers clear information and tools to optimize their revenues. We also know that novice players love ads, but expert players hate them, so we decided it was time to give players the experience they deserve. Smartads offers the best solution for both the developer and player.

Here are 5 reasons to start with smartads today:

  1. Smartads is independent and works for your game, so we protect your IAP revenue, minimize player churn and improve your players’ experiences
  2. Smartads gets the highest eCPM for each player, each time they are served an ad, from over 120 ad networks
  3. Smartads provides complete transparency of ad interactions and puts all your player engagement data in one place. This means you can see the revenue per user from ads, and it lets you build the richest player segments. DeltaDNA platform data starts with player acquisition channels through to in-game economics & performance, extending to campaign engagement
  4. Smartads is game-focused and is all about achieving the best outcomes for games
  5. Smartads is easy to set up and use, with only one SDK to manage

Find out more about smartads, download the brochure or request a platform demo

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Title image illustrating ad-serving