As you may know, we’ve been running an annual survey on in-game advertising for 5(!) years now. We want to understand how Free-to-Play (F2P) developers approach their ad strategy so that we can identify current trends and predict future ones.
Over the last 5 years, your collective feelings on ads have changed dramatically and there has been significant uplift in the fraction of revenue coming from ads across the whole industry.
If you’re a developer using ads in your game(s), we would really appreciate you taking a couple of minutes to complete our short survey. The results will be compiled into a free report, providing an extensive reflection of in-game advertising best practices while delivering insight into the challenges and opportunities ahead. As thanks for taking part, you’ll receive:
- A copy of the report
- Entry into a prize draw for $300 in Amazon vouchers*
- Immense satisfaction and self-worth
The survey should only take a couple of minutes and all your answers will remain confidential.
📈 Take the survey! 📈
All data will of course be anonymized in the final report, and you can see the results of last year’s study here.