In Analytics insights, Free to play

As you may know, we’ve been running an annual survey on in-game advertising for 5(!) years now. We want to understand how Free-to-Play (F2P) developers approach their ad strategy so that we can identify current trends and predict future ones.

Over the last 5 years, your collective feelings on ads have changed dramatically and there has been significant uplift in the fraction of revenue coming from ads across the whole industry.

If you’re a developer using ads in your game(s), we would really appreciate you taking a couple of minutes to complete our short survey. The results will be compiled into a free report, providing an extensive reflection of in-game advertising best practices while delivering insight into the challenges and opportunities ahead. As thanks for taking part, you’ll receive:

  • A copy of the report
  • Entry into a prize draw for $300 in Amazon vouchers*
  • Immense satisfaction and self-worth

The survey should only take a couple of minutes and all your answers will remain confidential.

📈 Take the survey! 📈

All data will of course be anonymized in the final report, and you can see the results of last year’s study here.



If you have any questions, about the contents of this piece or anything else, contact us at [email protected] and we’ll connect you to the relevant person.


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