In Company news, Free to play, Games Analytics

International online games publisher Gameforge, has selected deltaDNA’s industry leading analytics and real-time player marketing platform, enabling it to unleash the power of its data to optimize player engagement, marketing and monetization across its games.

As one of the industry’s largest online publishers and the first in Europe to adopt the free-to-play (F2P) model, Gameforge will now integrate deltaDNA across its portfolio of online and mobile games, including flagship titles like Orcs Must Die! Unchained, Metin2, Dropzone and HEX: Shards of Fate.

With over 450 million registered players playing Gameforge games, deltaDNA’s powerful deep data analytics technology and advanced toolset will help to empower Gameforge’s data scientists and game marketers to explore player engagement, analyze player behaviors and use deep data to create high definition player segments and real-time campaigns.

Gameforge’s decision to select deltaDNA as its first third-party analytics provider follows a lengthy testing and evaluation process, during which several leading providers were assessed, with deltaDNA emerging as the platform most capable of delivering the maximum return on investment.

Ahmet Zayifoglu, Portfolio Director, Gameforge, said: “The large volume of data our games generate, alongside the complexity of balancing player experience with in-game monetization, has led us to look at how we might maximize the return on investment from integrating with a leading third-party analytics solution.

“We decided to select deltaDNA after testing and evaluating a number of leading analytics solutions on the market. We judged deltaDNA to be the best-in-class because of the combination of powerful analytics and the capability to interact with players live, as they play.

Mark Robinson, CEO, deltaDNA, added: “The challenging economics of free-to-play are well documented, which is why major publishers like Gameforge are investing in advanced analytics solutions like deltaDNA, to help unlock the power of their data and maximize player engagement.

“As one of the world’s largest online games publishers with hundreds of millions of registered users, we are incredibly proud to be working with Gameforge and look forward to working with them to uncover and act-on the hidden insights within their player data.”


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