DeltaDNA partner and global market intelligence firm Newzoo has released its first Global Mobile Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
The publication of this report marks the official launch of Newzoo Mobile, the company’s division that aims to be the global leader in mobile intelligence across all markets. Its leading global position in games and esports intelligence is cemented in its other two divisions: Newzoo Games and Newzoo Esports.
Peter Warman, CEO Newzoo, comments on the launch: “Our Global Games and Esports Market Reports have become the authoritative sources for in-depth market figures and projections. For Newzoo as a company, the next step was obvious: to move into mobile with a broader focus than games. This report marks the official launch of Newzoo Mobile and its Mobile Intelligence Suite. Our portfolio is the result of almost two years of preparation, partnering, data sourcing, and modeling. The resulting intelligence focuses on active devices, users, and the app (store) economy. From a geographic perspective, our Chinese partner and strategic investor TalkingData plays a key role in enabling us to paint a truly global picture, previously unavailable in the market.”
Highlights in the report include:
- APAC & China lead global app revenue growth
- Units shipped vs. units used: Tablets are not dying
- Apple has the highest device market share with 35% globally
- Amazon app store user is biggest media spender
Newzoo adds flagship report to mobile intelligence suite
This report marks the official launch of Newzoo Mobile and is a precursor to its Premium Global Mobile Market Report subscription service that includes an annual report, quarterly updates, and dashboard access with key market data and projections.
DeltaDNA is a strategic partner in powering Newzoo mobile.