In Company news, Games Analytics

Keith Adair joins as Head of Business Development for EMEA, alongside multiple development, client services and marketing hires

9th October 2013, Edinburgh:  Predictive analytics specialist deltaDNA has appointed Keith Adair as its Head of Business Development for EMEA.  Adair will be responsible for developing the company’s growing portfolio of publisher and developer clients within the EMEA region.

The newly created role will see Adair driving the next phase of deltaDNA’s international growth strategy across both Games and Gambling sectors, following deltaDNA’s recent Series A $3m funding programme.

Adair joins deltaDNA from mobile publishing and distribution specialist I-play, where he spent 10 years working with publishers, platform owners and network operators brokering major distribution deals for some of the games industry’s most recognisable IP, including EA Sports™ FIFA and Tiger Woods franchises, The Fast and Furious™, Moto GP and Metal Slug™.

In his most recent role as VP Partner Development, he was responsible for the development of I-play’s EMEA partner portfolio which included tier 1 network operator and media owners such as Apple, MSN, Yahoo!, Virgin Media and Vodafone. He also led the European rollout out of I-play’s leading edge online casual games platform ‘Blaze’.

In addition, deltaDNA has also bolstered both its development and commercial teams at its headquarters in Scotland with the appointment of Senior Software Engineers, System and Database Architects, alongside new additions to its client services and marketing teams.

Speaking on these appointments Mark Robinson, CEO deltaDNA, said: “We are moving forward rapidly with the next phase of our international growth strategy and platform development. The new appointments bring incremental expertise to the development team and support our ever-expanding client base.”

Keith Adair, Head of Business Development – EMEA, deltaDNA, added: “It’s an exciting time to be joining deltaDNA as the games industry re-orientates itself around new platforms and business models and significantly, where the power of analytics to leverage big data and help understand player behaviours is vital for games publishers and developers to succeed.”

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