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deltaDNA secures $3m in series A 2nd round funding to take total investment to $5m. Additional investment of $3 million plus new strategic investor Edge Performance VCT, to help extend sales and marketing reach in the US and boost traction with global media companies 

 

4th November 2014, Edinburgh: deltaDNA, the Games Industry’s leading analytics and game personalization platform, today announced that it has secured agreement to an additional $3 million in Series A second round equity funding, taking its total investment to date to $5 million.
The latest round of investment has been secured through deltaDNA’s existing investors Par EquitySTV Group plc and Scottish Investment Bank, alongside new strategic investor Edge Performance VCT, the specialist investment fund for the creative industries, which has interests in sectors ranging from digital media technology to children’s and family entertainment

 

With gaming now a mainstream entertainment channel, support from Edge Performance will give deltaDNA greater visibility amongst global media businesses, which are becoming an increasing force within the games industry.

 

The investment will accelerate deltaDNA’s distribution reach across North America and Europe and drive adoption of its real-time personalization and player insight platform across all Free-to-Play gaming sectors.

 

Uniquely cross-platform, deltaDNA has already been integrated by some of the industry’s biggest game makers as well as a rapidly growing global client base of Free-to-Play publishers and developers including Tactile Entertainment, 505 Games and Herotainment.

 

Paul Atkinson, Founder at Par Equity, commented that “This investment by Edge alongside existing investors is further validation of deltaDNA’s market leading technology in gaming analytics. ors is further validation of  real-company on the back of the significant commercial and technological advances achieved over the last 12 months and look forward to continuing our role in helping deltaDNA achieve its full potential in this exciting growth industry.”

 

Edge Performance VCT founder David Glick said, “Computer gaming is mainstream entertainment, with more than a billion gamers driving revenues of £43bn annually.  deltaDNA’s technology provides excellent insights into the inexorable trend towards mobilization and personalization in gaming.   We have been very impressed by deltaDNA’s team and we look forward to working with them to help develop the business further.”

 

Mark Robinson, CEO, deltaDNA, added: “The Games Industry has come a long way in a short space of time using data to understand how games are performing.  However, it’s real-time game personalization and big-data player insights that are critical to the long term success of games.
“As the independently-recognized leading analytics platform, we allow our clients to improve engagement and player experiences by giving access to rich functionality combined with fast, accurate and flexible data.  This investment enables us to strengthen our unique market position, and continue to deliver real ROI via the deltaDNA platform to publishers and developers globally.”

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