In Company news

🎉 We have officially joined Unity Technologies 🎉

 

This move paves the way for incredible things in both the short and long term. We will continue to innovate and evangelize world-class player management, now with the power of mobile gaming’s most successful engine behind us.

With Unity Technologies, deltaDNA will do everything better. We’ll reach goals faster and we’ll shine brighter as a leading light of the industry.

The Next Level

The deltaDNA platform and Unity Engine have played nicely together for some time, but wholly collaborative functionality is a game-changer for everyone involved. Here are some of the benefits that deltaDNA and Unity will work together to deliver:

Game Management

We have always talked about how deltaDNA allows you to manage the whole game economy. Joining Unity evolves the proposition yet again as we look to tie everything together across Unity’s Acquire, Engage, and Monetize functionalities.

Feature Access

Unity users will have the opportunity to access our advanced analytics and engagement tools. Building games with Unity’s engine and then optimizing them using our platform will be easier than ever.

Advanced Automation

A direct line between deltaDNA and the Unity Engine will cut out the need for developers to act as intermediaries. This will, in turn, make it possible to populate more areas of games with player-specific content for better engagement.

Engine Support

Together we are expanding our remit, not reducing it, and will continue to support all of our clients as we always have. This isn’t just great news for those using Unity – the progress we make will benefit all deltaDNA clients, regardless of which engine they use.

Event Implementation

Automated data collection within the Engine will facilitate easier implementation of events within the platform, significantly reducing the workload associated with intelligent event-tracking.

Consistent Philosophies

Our clients’ data has always been sacrosanct and will continue to be so. Joining Unity brings together vast knowledge and expertise from both of our organizations, but your deltaDNA data rights will not change without your consent.


 

As things develop over the coming weeks and months, we’ll be sure to shout about specific features and timelines. There’s a lot that we’re keeping under our hats.

For now, we’re going to focus on why we’re doing this: to improve the player experience for all of our clients’ users. Sound familiar?

 

 

 

If you have any questions, about the contents of this piece or anything else, contact us at [email protected] and we’ll connect you to the relevant person.

 

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