In Company news, Games Analytics

SAN FRANCISCO & EDINBURGH (DECEMBER 16, 2014)deltaDNA, the Games Industry’s most advanced analytics and game personalization platform, and AppsFlyer, the leading mobile advertising measurement platform, today announced a partnership offering mobile publishers and developers a complete end-to-end solution, spanning user acquisition and analysis through to advanced Player Relationship Management.

With good retention rates being so important to the success of mobile games, understanding which campaigns and which channels deliver engaged users is critical.   However, acquisition is only one piece of the puzzle; developers must also understand how those players are engaging with the game and be able to predict their lifetime value (LTV).

Today’s partnership brings together two industry leading analytics platforms to create an integrated solution, which means deltaDNA users can now understand the effectiveness of their acquisition strategy by being able to combine data about acquisition channels with predictive models to understand which sources are generating engaged, revenue-generating users.

AppsFlyer’s clients can now extend their player knowledge by accessing deltaDNA’s pro-level analytics and player engagement tools, giving them the power to segment their user-base and deliver more personalized game environments to increase engagement and foster long-term relationships with players.

The deltaDNA platform accurately predicts LTV and Retention levels by acquisition channel so that developers can make early decisions about their acquisition spend.

Mark Robinson, CEO, deltaDNA, said:  “Many developers lie awake at night worrying about the effectiveness of their acquisition spend.  The combination of deltaDNA’s LTV and Retention predictive models with AppsFlyer data allows developers to make early decisions about their acquisition strategy.

“In partnering with AppsFlyer, we’ve been able to accurately predict LTV and retention by acquisition channel after only three or four sessions of game play.  This makes acquisition much more efficient by highlighting effective channels much sooner than previously possible.”

Ran Avrahamy, Head of Marketing at AppsFlyer, added: “Game developers who know which acquisition creates the most engaged users can derive much higher LTV from their users. With AppsFlyer and deltaDNA combined, game developers get end-to-end data & tools for optimizing their user acquisition and monetizing their mobile games.

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