In Free to play, Games Analytics

Mark Robinson, CEO of DeltaDNA identified three areas in which the F2P gaming industry has trouble:

  • A lack of rich data on player behavior: By balancing game dynamics to satisfy average players, developers end up satisfying no one.
  • A lack of retention: Less than 40 percent of F2P gamers typically come back to a game after an initial session.
  • A lack of great, creative ideas: Game developers and publishers are always on the lookout for well-executed games.

DeltaDNA addresses these challenges in the F2P space by working to understand player behaviour, interacting with specific players and making games more responsive.

To read the article or listen to the full interview, visit:

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