Player retention

PUBLIC SERVICE ANNOUNCEMENT: if you’ve built something so clever that only you can use it, you’ve built something stupid. As excitable developers and engineers, it’s easy to fall into the trap of [...]

Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]

First Person Shooters (FPS) are rapid, reflex based and rely heavily on player engagement. To ensure you secure and sustain your players’ enjoyment, and keep them in the threshold of engagement [...]

Making money is tough when you’re giving a game away for free. If engagement rates are low, and acquisition costs are high, it’s near impossible. Our data shows that across the [...]

It would be a wonderful scenario if all your players responded to your game in the same way, everyone loved it and your job was done when you released the game. In reality though, all games have [...]

The games industry is very seasonal. Everyone wants to be the “must have” game under the Christmas tree, and the same is true for F2P games. However, the player relationship in F2P [...]

Youdagames is a European multi-platform casual games developer with a portfolio of popular titles including Youda Survivor, Youda Farmer and Sushi Chef. The flagship titles are the Governor of [...]

Among the common free to play (F2P) performance metrics, Day 1 Retention may be the one that game developers obsess over the most. This is for good reason; if most players fail to return promptly [...]

Obviously knowing what your players think of your game is important. The Google Play store and the iTunes store give app users a chance to review and rate any game they’ve played. The [...]

It is easy for players to give up on a game they’ve just downloaded for free. Even in successful games, half of all players never return after a single session. This means first impressions [...]