How-to guides

Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

In the search for the right analytics partner, we are frequently approached by publishers and developers about transitioning from other tools to deltaDNA. It can be a difficult decision to [...]

Three things came out of the recent deltaDNA F2P in-game ad-serving survey, which struck home. Firstly, developers are getting more and more cautious about the way they implement their ads. [...]

The 2016 UEFA European Championship, is set to be the biggest live sports betting event on the calendar – with 51 matches featuring 24 nations in 13 cities, UEFA anticipates 150 million [...]

The games industry is an exciting, creative, and fast moving industry, and of course, that’s why some of us chose to work in it. However, that is not to say it doesn’t come with many challenges. [...]

As business leaders, sometimes we will lie will awake thinking about various aspects of our business. But how often are you thinking about whether your game analytics investment is delivering [...]

Calculating the exact value of each install is a critical component of F2P business planning. This is especially true when each install may be costing you $1-2 in marketing. For this reason, many [...]

In this tutorial we are going to look at some basic statistical modelling. The previous two parts were about manipulating data with dplyr and making plots with ggplot2. We will be using these two [...]

Welcome to part two of analyzing your game data in R.  The first part in the series was on data manipulation, this part will deal with making plots in R. In particular we will be learning how to [...]

R is a great language for doing all sorts of analysis in: it’s free, it’s flexible and it’s very powerful. In this tutorial I’ll be using data taken from deltaDNA’s [...]