How-to guides

We’ve spent almost a decade using data to understand games and their players, so the following statement should come as no surprise: WE LOVE NUMBERS With that in mind, we thought we’d indulge [...]

Player demographics are more varied now than ever before but they all share certain experiences. We’ve put together a step-by-step guide for using those ‘universals’ to your advantage in the [...]

PUBLIC SERVICE ANNOUNCEMENT: if you’ve built something so clever that only you can use it, you’ve built something stupid. As excitable developers and engineers, it’s easy to fall into the trap of [...]

We’re kicking off 2019 in style with a bumper release of free content. The deltaDNA monetization guide provides developers and publishers with the blueprint for a successful monetization [...]

Gamification can completely transform engagement and retention but many brands are suspicious of it because they fear diluting their ‘message.’ Proper gamification goes several layers [...]

The World Health Organization’s (WHO) recent classification of ‘gaming disorder’ has sparked discussion and drawn criticism from many people within the games industry. Regardless of your opinion [...]

Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

In the search for the right analytics partner, we are frequently approached by publishers and developers about transitioning from other tools to deltaDNA. It can be a difficult decision to [...]

Three things came out of the recent deltaDNA F2P in-game ad-serving survey, which struck home. Firstly, developers are getting more and more cautious about the way they implement their ads. [...]

The 2016 UEFA European Championship, is set to be the biggest live sports betting event on the calendar – with 51 matches featuring 24 nations in 13 cities, UEFA anticipates 150 million [...]