How-to guides

Player demographics are more varied now than ever before but they all share certain experiences. We’ve put together a step-by-step guide for using those ‘universals’ to your advantage in the [...]

PUBLIC SERVICE ANNOUNCEMENT: if you’ve built something so clever that only you can use it, you’ve built something stupid. As excitable developers and engineers, it’s easy to fall into the trap of [...]

We’re kicking off 2019 in style with a bumper release of free content. The deltaDNA monetization guide provides developers and publishers with the blueprint for a successful monetization [...]

Gamification can completely transform engagement and retention but many brands are suspicious of it because they fear diluting their ‘message.’ Proper gamification goes several layers [...]

The World Health Organization’s (WHO) recent classification of ‘gaming disorder’ has sparked discussion and drawn criticism from many people within the games industry. Regardless of your opinion [...]

Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

In the search for the right analytics partner, we are frequently approached by publishers and developers about transitioning from other tools to deltaDNA. It can be a difficult decision to [...]

Three things came out of the recent deltaDNA F2P in-game ad-serving survey, which struck home. Firstly, developers are getting more and more cautious about the way they implement their ads. [...]

The 2016 UEFA European Championship, is set to be the biggest live sports betting event on the calendar – with 51 matches featuring 24 nations in 13 cities, UEFA anticipates 150 million [...]

The games industry is an exciting, creative, and fast moving industry, and of course, that’s why some of us chose to work in it. However, that is not to say it doesn’t come with many challenges. [...]