Game marketing

The social aspects of gaming are more prevalent than ever, across all platforms. From online discussion through to in-game social structures and competitive PvP mechanics, players are no longer [...]

How to effectively manage the whole of the game economy in one tool There are a bewildering number of options when selecting technology to help you build great games. So amongst all the [...]

MarTech Advisor editor-in-chief, Ankush Gupta, interviews deltaDNA CTO Chris Wright about the technology associated with the deltaDNA analytics and real-time marketing platform.

In this interview with GamingBolt, deltaDNA CEO, Mark Robinson talks in-depth about the role our analytics and marketing platform plays in the game sector, it’s early development, where we [...]

GDPR is undoubtedly going to make a significant impact on European licensed online gambling operators, when it comes into force in May 2018. The requirements of GDPR will undoubtedly be seen by [...]

Managing and scaling user acquisition (UA) is the number one pain point for free-to-play (F2P) developers. In the current climate, with a small number of juggernaut publishers dominating the app [...]

The stark reality is that with only around 5% of players making an in-app purchase, mobile games that are free-to-play need to look for other ways to make money. Hosting videos ads in your games [...]

Mobile game marketing can be tough. Not only do you have to worry about getting enough people to download your game, often you are responsible for making sure they spend money in the game too. [...]

Making money is tough when you’re giving a game away for free. If engagement rates are low, and acquisition costs are high, it’s near impossible. Our data shows that across the [...]

2015 has been a big year for free-to-play (F2P) with a number of major announcements from companies like Nintendo, who partnered with F2P developer DeNA, further strengthening it’s position [...]