Game marketing

Tamatem is the leading publisher of mobile games in the MENA region and a long-standing user of deltaDNA. Their use of segments and multi-channel messaging provides an excellent blueprint for any [...]

Don’t worry, this isn’t a political call-to-arms. The campaigns we’re interested in use straightforward, targeted and effective messaging to improve your KPIs across key [...]

Since 2016, Kirsty has been the careful guardian of the deltaDNA brand. She has a very particular set of skills. Skills she has acquired over a very long career. Skills that make her a god-send [...]

Our back-end team is the blood in our veins and the bag in our tea. A record two months after original interview scheduling, we managed to sit down with Principal Engineer Mike Gill to find out [...]

Today’s lucky person in the hot seat is probably the main reason that our developers look so happy and relaxed. Hanne makes sure the heads are always on the chickens and keeps everyone in [...]

In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re surfacing the people behind all the clever stuff that cranks out the [...]

In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re surfacing the people behind all the clever stuff that cranks out the [...]

In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re surfacing the people behind all the clever stuff that cranks out the [...]

In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re going to surface the people behind all the clever stuff that cranks out [...]

The social aspects of gaming are more prevalent than ever, across all platforms. From online discussion through to in-game social structures and competitive PvP mechanics, players are no longer [...]