Games Analytics

Thanks to visionary startup Play VS, the first ever season of state-sanctioned high school eSports competition is set to kick off just four months from now in October 2018. The Play VS platform [...]

Managing and scaling user acquisition (UA) is the number one pain point for free-to-play (F2P) developers. In the current climate, with a small number of juggernaut publishers dominating the app [...]

There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]

Last year, mobile accounted for a staggering $41b of the total $91b generated by the entire games industry. Taking this huge hike in revenues into account, you’d assume that mobile game [...]

Speaking during the Gambling Commission’s own Raising Standards conference held in Birmingham in early November last year, chief executive Sarah Harrison took up a theme from the Conservative [...]

We first looked at monetization on different devices back in 2015, with the latest models at the time being the iPhone 6 and the Samsung Galaxy S5. Now that we have the new iPhone 7 and the [...]

Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

The segmentation of online gambling consumers took a step into the limelight in mid-January when Kindred Group pointedly moved to launch a VIP focused brand in the Swedish and Norwegian markets, [...]

There has been no shortage of news and opinion surrounding Nintendo’s new hybrid games console, ever since its announcement last year. The Switch is a home console that turns into a portable, [...]

In the search for the right analytics partner, we are frequently approached by publishers and developers about transitioning from other tools to deltaDNA. It can be a difficult decision to [...]