Game monetization

At the start of the year, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]

Our business is simple. We use analytics to find out what players want and then we work out how to give it to them. Sometimes we learn things that jar with popular opinion but it’s not our job to [...]

The Insight team recently took a deep dive into our clients’ stats to analyze the spending habits of players using the latest smartphone models. The results make happy reading for [...]

Hunting the Ad Whale – Revenue & Reward Making money from mobile games is no longer a one-dimensional challenge. In-App Purchases (IAPs) remain fundamental to developers’ success [...]

Brands have been reluctant to advertise within mobile games ever since it first became possible. In 2018, that reluctance comes from a fixation with how things were and a misunderstanding of how [...]

In mobile games, advertising is a fundamental part of monetizing the F2P model but it’s only one of several in a complex balancing act. Tackling ads in isolation is a recipe for disaster. If [...]

To adapt an idea from George Orwell: All mediators are equal but some mediators are more equal than others. When Orwell wrote Animal Farm, in-game advertising meant billboards at baseball. 60 [...]

As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]

The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly [...]

F2P game developers have always had an uneasy relationship in-game advertising, mainly because of the perceived impact ads might have on the player experience. However, the revenue they offer, [...]