Retention: The Universal Guide Now Available
Player demographics are more varied now than ever before but they all share certain experiences. We’ve put together a step-by-step guide for using those ‘universals’ to your advantage in the [...]
Embedded Intelligence: How it Works
PUBLIC SERVICE ANNOUNCEMENT: if you’ve built something so clever that only you can use it, you’ve built something stupid. As excitable developers and engineers, it’s easy to fall into the trap of [...]
Monetization Guide Now Available
We’re kicking off 2019 in style with a bumper release of free content. The deltaDNA monetization guide provides developers and publishers with the blueprint for a successful monetization [...]
In-game Advertising Survey Results 2018
The deltaDNA In-Game Advertising Study 2018 is now available for download. Our annual ad survey monitors trends in the approaches to advertising taken by developers of Free-to-Play (F2P) games. [...]
Monetization in the Age of Ads and User Level Data
In Free-to-Play (F2P), publishers have always poured the majority of their revenue straight into User Acquisition (UA). Acquiring users costs money, users generate revenue. Spend money to make [...]
Game Profitability Index – Changing Trends in Monetization
Our latest research reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms. Developers are now far less reliant on ‘whales’ as more players [...]
Fortnite vs PUBG: How Monetization was the Real Battleground
At the beginning of 2018, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]
Ads – how and why the tide is changing
Our business is simple. We use analytics to find out what players want and then we work out how to give it to them. Sometimes we learn things that jar with popular opinion but it’s not our job to [...]
Latest smartphones achieve record game monetization KPIs
The Insight team recently took a deep dive into our clients’ stats to analyze the spending habits of players using the latest smartphone models. The results make happy reading for [...]
Hunting the Adwhale
Hunting the Ad Whale – Revenue & Reward Making money from mobile games is no longer a one-dimensional challenge. In-App Purchases (IAPs) remain fundamental to developers’ success [...]