In mobile games, advertising is a fundamental part of monetizing the F2P model but it’s only one of several in a complex balancing act. Tackling ads in isolation is a recipe for disaster. If [...]
Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]
As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]
How to effectively manage the whole of the game economy in one tool There are a bewildering number of options when selecting technology to help you build great games. So amongst all the [...]
Back in May, the Playtech-owned slots developer, Quickspin, announced its new achievements engine, which was described as a “perfect version” of gamification. Its Achievements Engine is [...]
The guys at App Developer Magazine interviewed deltaDNA CEO, Mark Robinson about game monetization. Here’s how it went: Define what F2P “Free-to-play” means to you It should obviously be free to [...]
The games industry has always been a technology innovator. At it’s finest, when harnessing proven technology platforms and moulding them to a games environment. Think back to the television, PC [...]
There has been no shortage of news and opinion surrounding Nintendo’s new hybrid games console, ever since its announcement last year. The Switch is a home console that turns into a portable, [...]
By Thibault Coupart, Senior Data Analyst, DR Studios/ 505 Games Free to play (F2P) games have seen a growing part of their design focused on balancing. In this article, Thibault Coupart, Senior [...]
Esports has exploded over recent years, with revenues expected to grow from $413 million in 2016 to $1.1 billion in by 2019 as more and more tune in to watch the pro gamers battle it out. With [...]
