Making Games for the Social Age
The social aspects of gaming are more prevalent than ever, across all platforms. From online discussion through to in-game social structures and competitive PvP mechanics, players are no longer [...]
Fortnite vs PUBG: How Monetization was the Real Battleground
At the beginning of 2018, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]
Making Games The Right Way
The World Health Organization’s (WHO) recent classification of ‘gaming disorder’ has sparked discussion and drawn criticism from many people within the games industry. Regardless of your opinion [...]
Mediation, balance and why the player is not who you think
In mobile games, advertising is a fundamental part of monetizing the F2P model but it’s only one of several in a complex balancing act. Tackling ads in isolation is a recipe for disaster. If [...]
Toxic Players And The Power of Positive Engagement
Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]
Best practice in engaging with your players
As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]
Choosing the right analytic, engagement and ad mediation partner
How to effectively manage the whole of the game economy in one tool There are a bewildering number of options when selecting technology to help you build great games. So amongst all the [...]
Four gamification tactics every RMG game should use
Back in May, the Playtech-owned slots developer, Quickspin, announced its new achievements engine, which was described as a “perfect version” of gamification. Its Achievements Engine is [...]
Monetization with App Developer
The guys at App Developer Magazine interviewed deltaDNA CEO, Mark Robinson about game monetization. Here’s how it went: Define what F2P “Free-to-play” means to you It should obviously be free to [...]
Why games shouldn’t be a technology leader
The games industry has always been a technology innovator. At it’s finest, when harnessing proven technology platforms and moulding them to a games environment. Think back to the television, PC [...]