Game design

Tamatem is the leading publisher of mobile games in the MENA region and a long-standing user of deltaDNA. Their use of segments and multi-channel messaging provides an excellent blueprint for any [...]

When the holiday season eventually puts 2019 to bed, there’s every chance that Autobattlers will have taken control of gaming and become the year’s defining trend. Drodo Studio first brought the [...]

The social aspects of gaming are more prevalent than ever, across all platforms. From online discussion through to in-game social structures and competitive PvP mechanics, players are no longer [...]

At the beginning of 2018, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]

The World Health Organization’s (WHO) recent classification of ‘gaming disorder’ has sparked discussion and drawn criticism from many people within the games industry. Regardless of your opinion [...]

In mobile games, advertising is a fundamental part of monetizing the F2P model but it’s only one of several in a complex balancing act. Tackling ads in isolation is a recipe for disaster. If [...]

Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]

As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]

How to effectively manage the whole of the game economy in one tool There are a bewildering number of options when selecting technology to help you build great games. So amongst all the [...]

Back in May, the Playtech-owned slots developer, Quickspin, announced its new achievements engine, which was described as a “perfect version” of gamification. Its Achievements Engine is [...]