Analytics insights

At the start of the year, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]

There is a huge disparity between the relative number of female players and professionals in the world of games. This is especially true in mobile, where 49% of the playing population is female. [...]

Our business is simple. We use analytics to find out what players want and then we work out how to give it to them. Sometimes we learn things that jar with popular opinion but it’s not our job to [...]

The Insight team recently took a deep dive into our clients’ stats to analyze the spending habits of players using the latest smartphone models. The results make happy reading for [...]

Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]

As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]

The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly [...]

The results of our In-game Ad Survey 2017, reveal that Free-to-Play (F2P) game developers are becoming increasingly accepting of the monetization opportunity of in-game advertising and are [...]

Since its launch ten years ago, the iPhone’s polished user experience has always made it the smartphone of choice for gamers, with each player generally spending twice that of an Android gamer. [...]

In this interview with GamingBolt, deltaDNA CEO, Mark Robinson talks in-depth about the role our analytics and marketing platform plays in the game sector, it’s early development, where we [...]