Ads – how and why the tide is changing
Our business is simple. We use analytics to find out what players want and then we work out how to give it to them. Sometimes we learn things that jar with popular opinion but it’s not our job to [...]
Latest smartphones achieve record game monetization KPIs
The Insight team recently took a deep dive into our clients’ stats to analyze the spending habits of players using the latest smartphone models. The results make happy reading for [...]
Toxic Players And The Power of Positive Engagement
Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]
Best practice in engaging with your players
As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]
Women on mobile platforms are the most valuable gamers
The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly [...]
In-game Advertising Study 2017: Developers now see ads as an ‘important monetization opportunity’
The results of our In-game Ad Survey 2017, reveal that Free-to-Play (F2P) game developers are becoming increasingly accepting of the monetization opportunity of in-game advertising and are [...]
Galaxy and Pixel overtaking iPhone
Since its launch ten years ago, the iPhone’s polished user experience has always made it the smartphone of choice for gamers, with each player generally spending twice that of an Android gamer. [...]
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GamingBolt uncovers the hidden story of deltaDNA analytics and marketing
In this interview with GamingBolt, deltaDNA CEO, Mark Robinson talks in-depth about the role our analytics and marketing platform plays in the game sector, it’s early development, where we [...]
Why Pay to Leave (P2L) monetization is hurting games
F2P game developers are always looking for the latest techniques to monetize their games, yet many games may be inadvertently using a pay to leave monetization mechanic which is killing their [...]
User acquisition in games: Are paid installs better?
Managing and scaling user acquisition (UA) is the number one pain point for free-to-play (F2P) developers. In the current climate, with a small number of juggernaut publishers dominating the app [...]