In Conversation with: a Software Development Manager
Today’s lucky person in the hot seat is probably the main reason that our developers look so happy and relaxed. Hanne makes sure the heads are always on the chickens and keeps everyone in [...]
Free-to-Play Cookbook: Secrets to Success
We’ve spent almost a decade using data to understand games and their players, so the following statement should come as no surprise: WE LOVE NUMBERS With that in mind, we thought we’d indulge [...]
In Conversation with: a Game Designer
In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re surfacing the people behind all the clever stuff that cranks out the [...]
Mobile Games: Free-to-Play (F2P) Market Maturing Fast
The Free-to-Play (F2P) mobile games market has always been dominated by a handful of juggernaut publishers generating the lion’s share of revenue. However, with the market beginning to reach [...]
In Conversation with: a Product Owner
In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re surfacing the people behind all the clever stuff that cranks out the [...]
In Conversation with: an Analyst
In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re surfacing the people behind all the clever stuff that cranks out the [...]
Monetization in the Age of Ads and User Level Data
In Free-to-Play (F2P), publishers have always poured the majority of their revenue straight into User Acquisition (UA). Acquiring users costs money, users generate revenue. Spend money to make [...]
Game Profitability Index – Changing Trends in Monetization
Our latest research reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms. Developers are now far less reliant on ‘whales’ as more players [...]
Fortnite vs PUBG: How Monetization was the Real Battleground
At the beginning of 2018, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]
Women in Games – Why Players aren’t Becoming Professionals
There is a huge disparity between the relative number of female players and professionals in the world of games. This is especially true in mobile, where 49% of the playing population is female. [...]