Analytics insights

It’s sometimes difficult to understand the overall performance of your own game, never mind the industry as a whole. We wanted to demystify industry health, progress, and direction. So, [...]

Don’t worry, this isn’t a political call-to-arms. The campaigns we’re interested in use straightforward, targeted and effective messaging to improve your KPIs across key [...]

As you may know, we’ve been running an annual survey on in-game advertising for 5(!) years now. We want to understand how Free-to-Play (F2P) developers approach their ad strategy so that we [...]

It’s not just our clients that like making magic with our Data Mining tools. Spread across our various teams, there is an elite band of individuals constantly experimenting with ways to get more [...]

It’s less than three years since Super Mario Run (SMR) heralded Mario’s smartphone debut. Yet despite much fanfare at launch, largely positive reviews and revenues pushing the $100m mark, [...]

Our back-end team is the blood in our veins and the bag in our tea. A record two months after original interview scheduling, we managed to sit down with Principal Engineer Mike Gill to find out [...]

Today’s lucky person in the hot seat is probably the main reason that our developers look so happy and relaxed. Hanne makes sure the heads are always on the chickens and keeps everyone in [...]

We’ve spent almost a decade using data to understand games and their players, so the following statement should come as no surprise: WE LOVE NUMBERS With that in mind, we thought we’d indulge [...]

In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re surfacing the people behind all the clever stuff that cranks out the [...]

The Free-to-Play (F2P) mobile games market has always been dominated by a handful of juggernaut publishers generating the lion’s share of revenue. However, with the market beginning to reach [...]