Monetization in the Age of Ads and User Level Data
In Free-to-Play (F2P), publishers have always poured the majority of their revenue straight into User Acquisition (UA). Acquiring users costs money, users generate revenue. Spend money to make [...]
Game Profitability Index – Changing Trends in Monetization
Our latest research reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms. Developers are now far less reliant on ‘whales’ as more players [...]
Fortnite vs PUBG: How Monetization was the Real Battleground
At the start of the year, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]
Women in Games – Why Players aren’t Becoming Professionals
There is a huge disparity between the relative number of female players and professionals in the world of games. This is especially true in mobile, where 49% of the playing population is female. [...]
Ads – how and why the tide is changing
Our business is simple. We use analytics to find out what players want and then we work out how to give it to them. Sometimes we learn things that jar with popular opinion but it’s not our job to [...]
Latest smartphones achieve record game monetization KPIs
The Insight team recently took a deep dive into our clients’ stats to analyze the spending habits of players using the latest smartphone models. The results make happy reading for [...]
Toxic Players And The Power of Positive Engagement
Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]
Best practice in engaging with your players
As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]
Women on mobile platforms are the most valuable gamers
The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly [...]
In-game Advertising Study 2017: Developers now see ads as an ‘important monetization opportunity’
The results of our In-game Ad Survey 2017, reveal that Free-to-Play (F2P) game developers are becoming increasingly accepting of the monetization opportunity of in-game advertising and are [...]