Analytics insights

Since its launch ten years ago, the iPhone’s polished user experience has always made it the smartphone of choice for gamers, with each player generally spending twice that of an Android gamer. [...]

In this interview with GamingBolt, deltaDNA CEO, Mark Robinson talks in-depth about the role our analytics and marketing platform plays in the game sector, it’s early development, where we [...]

F2P game developers are always looking for the latest techniques to monetize their games, yet many games may be inadvertently using a pay to leave monetization mechanic which is killing their [...]

Managing and scaling user acquisition (UA) is the number one pain point for free-to-play (F2P) developers. In the current climate, with a small number of juggernaut publishers dominating the app [...]

When it comes to monetizing free to play (F2P) games, developers have a tough job trying to strike the right balance between player experience and profitably in an overcrowded marketplace. The [...]

There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]

We first looked at monetization on different devices back in 2015, with the latest models at the time being the iPhone 6 and the Samsung Galaxy S5. Now that we have the new iPhone 7 and the [...]

Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

Many developers use a soft launch as a valuable way to test the waters and refine their game to see how well it performs, in front of an unbiased group, before launching it for wider [...]

There is no doubt that over the last few years’ analytics has become increasingly high profile in most organizations. There is little debate that data should drive decision making and businesses [...]