Ad Management

The deltaDNA In-Game Advertising Study 2018 is now available for download. Our annual ad survey monitors trends in the approaches to advertising taken by developers of Free-to-Play (F2P) games. [...]

In Free-to-Play (F2P), publishers have always poured the majority of their revenue straight into User Acquisition (UA). Acquiring users costs money, users generate revenue. Spend money to make [...]

Our business is simple. We use analytics to find out what players want and then we work out how to give it to them. Sometimes we learn things that jar with popular opinion but it’s not our job to [...]

Hunting the Ad Whale – Revenue & Reward Making money from mobile games is no longer a one-dimensional challenge. In-App Purchases (IAPs) remain fundamental to developers’ success [...]

Brands have been reluctant to advertise within mobile games ever since it first became possible. In 2018, that reluctance comes from a fixation with how things were and a misunderstanding of how [...]

In mobile games, advertising is a fundamental part of monetizing the F2P model but it’s only one of several in a complex balancing act. Tackling ads in isolation is a recipe for disaster. If [...]

To adapt an idea from George Orwell: All mediators are equal but some mediators are more equal than others. When Orwell wrote Animal Farm, in-game advertising meant billboards at baseball. 60 [...]

F2P game developers have always had an uneasy relationship in-game advertising, mainly because of the perceived impact ads might have on the player experience. However, the revenue they offer, [...]

Combining engagement, in-app purchase and ad mediation to maximize your game profitability For the last few years, we, at deltaDNA, have looked at the mobile game economy and wondered why most [...]

Three things came out of the recent deltaDNA F2P in-game ad-serving survey, which struck home. Firstly, developers are getting more and more cautious about the way they implement their ads. [...]