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Preserving consumer trust is essential for any brand, but it can be a real internal tussle when you have a highly successful product but are faced with the choice between the loss of immediate [...]

F2P game developers have always had an uneasy relationship in-game advertising, mainly because of the perceived impact ads might have on the player experience. However, the revenue they offer, [...]

The results of our In-game Ad Survey 2017, reveal that Free-to-Play (F2P) game developers are becoming increasingly accepting of the monetization opportunity of in-game advertising and are [...]

How to effectively manage the whole of the game economy in one tool There are a bewildering number of options when selecting technology to help you build great games. So amongst all the [...]

Combining engagement, in-app purchase and ad mediation to maximize your game profitability For the last few years, we, at deltaDNA, have looked at the mobile game economy and wondered why most [...]

The casual word games field is very crowded with at least three similar games charting in the current top 50 and many hundred others vying for attention. So when PeopleFun decided to step into [...]

The games industry has always been a technology innovator. At it’s finest, when harnessing proven technology platforms and moulding them to a games environment. Think back to the television, PC [...]

There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]

Speaking during the Gambling Commission’s own Raising Standards conference held in Birmingham in early November last year, chief executive Sarah Harrison took up a theme from the Conservative [...]

In the search for the right analytics partner, we are frequently approached by publishers and developers about transitioning from other tools to deltaDNA. It can be a difficult decision to [...]