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Growth driven by changing analytics landscape as larger publishers and developers start to take the player experience more seriously DeltaDNA, the deep-data analytics and real-time player [...]

Last year, mobile accounted for a staggering $41b of the total $91b generated by the entire games industry. Taking this huge hike in revenues into account, you’d assume that mobile game [...]

Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

There has been no shortage of news and opinion surrounding Nintendo’s new hybrid games console, ever since its announcement last year. The Switch is a home console that turns into a portable, [...]

By Thibault Coupart, Senior Data Analyst, DR Studios/ 505 Games Free to play (F2P) games have seen a growing part of their design focused on balancing. In this article, Thibault Coupart, Senior [...]

Partnership allows users to segment, analyze and message players throughout the entire player lifecycle. DeltaDNA, the deep-data analytics and real-time marketing platform, today announced a [...]

Many developers use a soft launch as a valuable way to test the waters and refine their game to see how well it performs, in front of an unbiased group, before launching it for wider [...]

We are delighted to announce that we have been selected as finalists at two award ceremonies this month; at TIGA Awards and the Appsters Awards respectively. The TIGA Games Industry Awards [...]

One of the most exciting things about Virtual Reality in 2016, is that it has been the year people are finally able to buy the technology, moving from virtual to reality. It is no longer just a [...]

Deep-data analytics and real-time player marketing platform deltaDNA and Newzoo, the world leader in mobile market intelligence, have released a new study outlining which nations’ mobile [...]