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Tamatem is the leading publisher of mobile games in the MENA region and a long-standing user of deltaDNA. Their use of segments and multi-channel messaging provides an excellent blueprint for any [...]

In this Feature Focus, we’re looking at our campaign QA testing toolkit. By adding sophistication and more safeguarding, we have changed the way that different users can easily participate in QA [...]

The vast majority of your players will be receptive to some kind of engagement. The game developer’s job is to pinpoint and provide what works, for which players, through sophisticated messaging [...]

It’s sometimes difficult to understand the overall performance of your own game, never mind the industry as a whole. We wanted to demystify industry health, progress, and direction. So, [...]

Last Christmas, we gave you our heart explored how people played and spent during the festive season. This year, we’re taking a look at which new devices show up most at Christmas and how the [...]

We’ve been thinking long and hard about how to approach our product roadmap for 2020. If we want relevant outputs, we need dynamic plans. That’s why we’re moving away from static feature lists.  [...]

Expertise and technology are both essential to the process of making games better. Our value to game developers comes from combining the two for unrivaled results. The deltaDNA consultancy team [...]

Since 2016, Kirsty has been the careful guardian of the deltaDNA brand. She has a very particular set of skills. Skills she has acquired over a very long career. Skills that make her a god-send [...]

As you may know, we’ve been running an annual survey on in-game advertising for 5(!) years now. We want to understand how Free-to-Play (F2P) developers approach their ad strategy so that we [...]

Let’s say that you’re a developer/publisher focused on improving your D1 retention (for example). How many different variables are affecting that stat? Take your time, draw some diagrams, make an [...]