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Gamification can completely transform engagement and retention but many brands are suspicious of it because they fear diluting their ‘message.’ Proper gamification goes several layers [...]

In Free-to-Play (F2P), publishers have always poured the majority of their revenue straight into User Acquisition (UA). Acquiring users costs money, users generate revenue. Spend money to make [...]

Our latest research reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms. Developers are now far less reliant on ‘whales’ as more players [...]

The social aspects of gaming are more prevalent than ever, across all platforms. From online discussion through to in-game social structures and competitive PvP mechanics, players are no longer [...]

The latest deltaDNA platform release is now live! R28 marks the introduction of our event-triggered campaign system. Event-triggered campaigns offer a powerful extension to our in-game campaign [...]

At the start of the year, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]

There is a huge disparity between the relative number of female players and professionals in the world of games. This is especially true in mobile, where 49% of the playing population is female. [...]

The World Health Organization’s (WHO) recent classification of ‘gaming disorder’ has sparked discussion and drawn criticism from many people within the games industry. Regardless of your opinion [...]

Thanks to visionary startup Play VS, the first ever season of state-sanctioned high school eSports competition is set to kick off just four months from now in October 2018. The Play VS platform [...]

After a typically excruciating buildup, E3 is sadly over. As per usual, there were more reveals and announcements than it’s possible to keep up with so we have put together our own personal top 3 [...]