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Managing and scaling user acquisition (UA) is the number one pain point for free-to-play (F2P) developers. In the current climate, with a small number of juggernaut publishers dominating the app [...]

When it comes to monetizing free to play (F2P) games, developers have a tough job trying to strike the right balance between player experience and profitably in an overcrowded marketplace. The [...]

We first looked at monetization on different devices back in 2015, with the latest models at the time being the iPhone 6 and the Samsung Galaxy S5. Now that we have the new iPhone 7 and the [...]

Data visualization is an important tool as it provides new insights into player behavior and improves gameplay. Visualization can turn intricate and complex data into easier to digest visual [...]

First Person Shooters (FPS) are rapid, reflex based and rely heavily on player engagement. To ensure you secure and sustain your players’ enjoyment, and keep them in the threshold of engagement [...]

One of the harsh realities of the free-to-play (F2P) model in games is that the vast majority of revenue is generated by a fraction of a percent of the player base. In the best F2P games, these [...]

One of the core challenges of free-to-play (F2P) is how to on-board and engage players as quickly and easily as possible to ensure they will stick around. And the statistics on early churn in F2P [...]

As a CEO of a company that makes free-to-play games, you need to juggle many things to make sure that your business is successful, and often information may be coming at you from all directions. [...]

It would be a wonderful scenario if all your players responded to your game in the same way, everyone loved it and your job was done when you released the game. In reality though, all games have [...]

The games industry is very seasonal. Everyone wants to be the “must have” game under the Christmas tree, and the same is true for F2P games. However, the player relationship in F2P [...]