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As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]

The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly [...]

All free-to-play (F2P) game developers and marketers know that regular updates to games are essential in order to provide the best on-going experience for players. And the decision making [...]

In this tutorial we are going to look at some basic statistical modelling. The previous two parts were about manipulating data with dplyr and making plots with ggplot2. We will be using these two [...]

Welcome to part two of analyzing your game data in R.  The first part in the series was on data manipulation, this part will deal with making plots in R. In particular we will be learning how to [...]

R is a great language for doing all sorts of analysis in: it’s free, it’s flexible and it’s very powerful. In this tutorial I’ll be using data taken from deltaDNA’s [...]

Text analysis is the hot new trend in analytics, and with good reason! Text is a huge, mainly untapped source of data, and with Wikipedia alone estimated to contain 2.6 billion English words, [...]

Obviously knowing what your players think of your game is important. The Google Play store and the iTunes store give app users a chance to review and rate any game they’ve played. The [...]

Even if your mobile game is stupidly good, it’s getting more difficult to get noticed in a market place where everyone and their mother is a developer. Ideally, you want your game to be seen [...]

It’s generally understood that PC games have a very different audience to mobile games. PC gamers are often seen as being more “hardcore” with a tendency to take games more seriously. Going [...]