The freemium business model has driven explosive growth in the mobile games industry, but it’s also forced a dramatic rethink in how these titles are marketed and promoted. With app stores choked [...]
It wasn’t so long ago that game design was informed primarily by market research and the insight – credible or otherwise – of the design team. Now, that takes second place to the reams of live, [...]
deltaDNA’s new smartads service has been created to put player behavior and preferences at the heart of monetization. Smartads has achieved sustainable 300% improvements in ad revenue in two [...]
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