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It’s less than three years since Super Mario Run (SMR) heralded Mario’s smartphone debut. Yet despite much fanfare at launch, largely positive reviews and revenues pushing the $100m mark, [...]

Many game developers focus on the free-to-play (F2P) model – using in-app purchases to generate revenue. However only 1-3% of users pay to play. To make sure the game is as engaging as [...]

Esports has exploded over recent years, with revenues expected to grow from $413 million in 2016 to $1.1 billion in by 2019 as more and more tune in to watch the pro gamers battle it out. With [...]

The stark reality is that with only around 5% of players making an in-app purchase, mobile games that are free-to-play need to look for other ways to make money. Hosting videos ads in your games [...]

If you are running in-game advertising, the many variables to consider can make the task seem pretty hard. From format to frequency and volume, the approach towards ad serving can differ widely [...]

Microtransactions and DLC (downloadable content)/Expansion packs in premium titles have been around for a long time, and we are seeing a lot more premium games utilizing monetization mechanics [...]

It is easy for players to give up on a game they’ve just downloaded for free. Even in successful games, half of all players never return after a single session. This means first impressions [...]