Help us with our research!
As you may know, we’ve been running an annual survey on in-game advertising for 5(!) years now. We want to understand how Free-to-Play (F2P) developers approach their ad strategy so that we [...]
The Importance of A/B Testing
Let’s say that you’re a developer/publisher focused on improving your D1 retention (for example). How many different variables are affecting that stat? Take your time, draw some diagrams, make an [...]
SQL Queries for the Masses
It’s not just our clients that like making magic with our Data Mining tools. Spread across our various teams, there is an elite band of individuals constantly experimenting with ways to get more [...]