Latest smartphones achieve record game monetization KPIs
The Insight team recently took a deep dive into our clients’ stats to analyze the spending habits of players using the latest smartphone models. The results make happy reading for [...]
Hunting the Adwhale
Hunting the Ad Whale – Revenue & Reward Making money from mobile games is no longer a one-dimensional challenge. In-App Purchases (IAPs) remain fundamental to developers’ success [...]
Why don’t brands want to advertise in mobile games?
Brands have been reluctant to advertise within mobile games ever since it first became possible. In 2018, that reluctance comes from a fixation with how things were and a misunderstanding of how [...]
Platform Release 27 Now Live!
The latest platform release is now live, in this new release… We have updated the functionality of the engage tools: You can now edit ongoing campaigns, in either of two ways – Quick [...]
Mediation, balance and why the player is not who you think
In mobile games, advertising is a fundamental part of monetizing the F2P model but it’s only one of several in a complex balancing act. Tackling ads in isolation is a recipe for disaster. If [...]