Best practice in engaging with your players
As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to [...]
Women on mobile platforms are the most valuable gamers
The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly [...]
The smartads difference – Why balancing player experience, IAPs and ads makes money as well as sense
F2P game developers have always had an uneasy relationship in-game advertising, mainly because of the perceived impact ads might have on the player experience. However, the revenue they offer, [...]