The changing landscape of game analytics for big games
There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]
Top F2P monetization challenges
Last year, mobile accounted for a staggering $41b of the total $91b generated by the entire games industry. Taking this huge hike in revenues into account, you’d assume that mobile game [...]
Timely interventions: Getting it right for the punter
Speaking during the Gambling Commission’s own Raising Standards conference held in Birmingham in early November last year, chief executive Sarah Harrison took up a theme from the Conservative [...]