Do F2P Games Monetize on Old Mobiles?
We first looked at monetization on different devices back in 2015, with the latest models at the time being the iPhone 6 and the Samsung Galaxy S5. Now that we have the new iPhone 7 and the [...]
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A data-led approach to predicting churn
Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]
Using data to build a VIP brand
The segmentation of online gambling consumers took a step into the limelight in mid-January when Kindred Group pointedly moved to launch a VIP focused brand in the Swedish and Norwegian markets, [...]
Nintendo Switch insight round-up
There has been no shortage of news and opinion surrounding Nintendo’s new hybrid games console, ever since its announcement last year. The Switch is a home console that turns into a portable, [...]
How to transition existing games to deltaDNA
In the search for the right analytics partner, we are frequently approached by publishers and developers about transitioning from other tools to deltaDNA. It can be a difficult decision to [...]
What Super Mario Run should have learnt from F2P
I’m not sure that Nintendo’s much heralded free-to-start (F2S) monetization model was worth the wait. It was a year and a half ago that it was first touted, with Nintendo CEO, Satoru Iwata’s [...]
Black Friday of-furs give Fancy Cats a boost
Many people consider a black cat crossing your path to be lucky, but on Black Friday, Genix Lab made their own luck with their Fancy Cats game by running targeted offers to their player base, [...]