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Data visualization is an important tool as it provides new insights into player behavior and improves gameplay. Visualization can turn intricate and complex data into easier to digest visual [...]

First-class analytics can only happen with quality data. As the old saying goes, ‘garbage in and garbage out’, and it still holds true – incorrect data is of very little use. Data quality [...]

As a Marketer who remembers the 70s & 80s, I can’t help feeling nostalgic for the mass TV advertising of those days. A catchy jingle like “A Mars a day helps you work, rest and play” was all [...]