Advanced Player Data Visualization
Data visualization is an important tool as it provides new insights into player behavior and improves gameplay. Visualization can turn intricate and complex data into easier to digest visual [...]
The importance of data validation
First-class analytics can only happen with quality data. As the old saying goes, ‘garbage in and garbage out’, and it still holds true – incorrect data is of very little use. Data quality [...]
How to emotionally appeal to players, using real-time communication in gambling
As a Marketer who remembers the 70s & 80s, I can’t help feeling nostalgic for the mass TV advertising of those days. A catchy jingle like “A Mars a day helps you work, rest and play” was all [...]