Virtual Reality insight round-up
One of the most exciting things about Virtual Reality in 2016, is that it has been the year people are finally able to buy the technology, moving from virtual to reality. It is no longer just a [...]
Tips for analytics tracking in first person shooters
First Person Shooters (FPS) are rapid, reflex based and rely heavily on player engagement. To ensure you secure and sustain your players’ enjoyment, and keep them in the threshold of engagement [...]
Mind the data gap: making real-time CRM a reality in gambling
Real-time CRM, or the ability to identify and engage with individual players like VIPs, manage the in-game experience, and provide timely and personalised engagements triggered in real-time, is [...]
Switzerland tops mobile gamers table, finds deltaDNA & Newzoo in World Games study
Deep-data analytics and real-time player marketing platform deltaDNA and Newzoo, the world leader in mobile market intelligence, have released a new study outlining which nations’ mobile [...]
5 ways to deliver a great F2P game experience
Delivering a great free-to-play (F2P) game experience requires data, and lots of it. Deep data is vital in order to determine player engagement patterns and high definition player segments for [...]