Why the games industry has moved on to deep data
When it comes to collecting customer data, the games industry is in a unique and enviable position. Unlike other sectors where customer data is often incomplete, games makers and marketers can [...]
Top strategies for rewarded video ads in mobile games
The stark reality is that with only around 5% of players making an in-app purchase, mobile games that are free-to-play need to look for other ways to make money. Hosting videos ads in your games [...]
7 in-game marketing mistakes that cost you money
Mobile game marketing can be tough. Not only do you have to worry about getting enough people to download your game, often you are responsible for making sure they spend money in the game too. [...]
5 free-to-play game metrics every CEO should know
As a CEO of a company that makes free-to-play games, you need to juggle many things to make sure that your business is successful, and often information may be coming at you from all directions. [...]