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We are delighted to announce that our company, deltaDNA, the global leader in game analytics and real-time marketing, has entered into a long-term strategic partnership with Newzoo, the world’s [...]

When looking to improve retention in gaming it makes sense to first look to the masters: free-to-play games. Those at the cutting edge of free-to-play (F2P) games have quickly established [...]

Making money is tough when you’re giving a game away for free. If engagement rates are low, and acquisition costs are high, it’s near impossible. Our data shows that across the [...]