5 top industry trends in free-to-play games for 2016
2015 has been a big year for free-to-play (F2P) with a number of major announcements from companies like Nintendo, who partnered with F2P developer DeNA, further strengthening it’s position [...]
Why successful F2P games need personalization
It would be a wonderful scenario if all your players responded to your game in the same way, everyone loved it and your job was done when you released the game. In reality though, all games have [...]
By Franco Spina
Posted A look at in-game advertising strategies in top F2P games
If you are running in-game advertising, the many variables to consider can make the task seem pretty hard. From format to frequency and volume, the approach towards ad serving can differ widely [...]
Twin peaks: The seasonal spike in F2P games
The games industry is very seasonal. Everyone wants to be the “must have” game under the Christmas tree, and the same is true for F2P games. However, the player relationship in F2P [...]