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Game development tools: Analytics platform comparison table
If you’ve developed a free-to-play (F2P) or freemium game, you’ll want to know how it’s performing, but stats on install numbers or volume of players alone do not necessarily [...]
F2P game data analysis: 3 ways to calculate lifetime value
Calculating the exact value of each install is a critical component of F2P business planning. This is especially true when each install may be costing you $1-2 in marketing. For this reason, many [...]
F2P game marketing: Why CRM’s not working
The rise of F2P gaming has introduced a non-native apex predator into the gaming world: Customer Relationship Management (CRM). Widely adopted in app marketing in the form of automated emails and [...]
5 top tips for A/B Testing in free-to-play games
All free-to-play (F2P) game developers and marketers know that regular updates to games are essential in order to provide the best on-going experience for players. And the decision making [...]
Linear modeling in R tutorial: How to explain patterns in data
In this tutorial we are going to look at some basic statistical modelling. The previous two parts were about manipulating data with dplyr and making plots with ggplot2. We will be using these two [...]
3 things all F2P games should be doing with deep data
The gap between the ‘haves’ and the ‘have-nots’ in the F2P games market has never been greater. DeltaDNA data confirms this: the top 20% of games have a payer fraction of more than 4%, while the [...]
