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We’re excited to announce a major extension of our platform with smartads – a new data-driven ad-management solution which combines intelligent player targeting with dynamic ad [...]

deltaDNA’s new smartads service has been created to put player behavior and preferences at the heart of monetization. Smartads has achieved sustainable 300% improvements in ad revenue in two [...]

  Games Developer Angry Mob Games released ToysBurg, a F2P sandbox quest adventure game, in May 2015. Although initial install rates were good, the company wanted to improve Monetization [...]

Everyone wants to make a great mobile game, but when it’s free-to-play it can be tough to make any money. Is social virality the key, do you try to monetize early, and when is the best time to [...]

R is a great language for doing all sorts of analysis in: it’s free, it’s flexible and it’s very powerful. In this tutorial I’ll be using data taken from deltaDNA’s [...]

Youdagames is a European multi-platform casual games developer with a portfolio of popular titles including Youda Survivor, Youda Farmer and Sushi Chef. The flagship titles are the Governor of [...]