New: ‘smartads’ intelligent ad-management platform
We’re excited to announce a major extension of our platform with smartads – a new data-driven ad-management solution which combines intelligent player targeting with dynamic ad [...]
How intelligent in-game ads are changing the game
deltaDNA’s new smartads service has been created to put player behavior and preferences at the heart of monetization. Smartads has achieved sustainable 300% improvements in ad revenue in two [...]
Improving F2P Games: ToysBurg Case Study
Games Developer Angry Mob Games released ToysBurg, a F2P sandbox quest adventure game, in May 2015. Although initial install rates were good, the company wanted to improve Monetization [...]
7 Deadly Game Insights Webinar
Everyone wants to make a great mobile game, but when it’s free-to-play it can be tough to make any money. Is social virality the key, do you try to monetize early, and when is the best time to [...]
Data manipulation with R language tutorial
R is a great language for doing all sorts of analysis in: it’s free, it’s flexible and it’s very powerful. In this tutorial I’ll be using data taken from deltaDNA’s [...]
How Youdagames Increased Player Retention by 15%
Youdagames is a European multi-platform casual games developer with a portfolio of popular titles including Youda Survivor, Youda Farmer and Sushi Chef. The flagship titles are the Governor of [...]