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The video games industry is fast learning that analytics are an essential part of the development process. However, many developers and publishers rarely move on from looking at the basic data [...]

In the F2P game market a lot of attention is paid to Day 1 retention, the fraction of players that return a day after install, and rightly so. A good value of Day 1 retention is 50% and many [...]

Time blockers; we’ve all come across them, from the gradually refilling lives of Candy Crush to the building timers in Clash of Clans. They’ve come to be accepted as a staple of mobile F2P games. [...]