Analytics in action: a billion to one (Part 2)
In part one of this series, we looked at the techniques a game publisher or developer might deploy to transform the billions of in-game events generated each day into powerful actionable [...]
Driving Real-time Player Engagement – View the webinar OnDemand now
A significant shift to “free to play” (F2P) across all gaming platforms means that it’s critical for developers to find ways to increase player loyalty and engagement – to create a “sticky” [...]
Panning for gold: A billion to one (Part 1)
The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that [...]